This initiative is developed to support the overall aim of BeMed to address the challenge of a Mediterranean plastic free. The focus of the initiative is to disseminate best practices, in regard to plastic waste management and implement alternative actions in order to change social behaviour and the behaviour of the tourism industry regarding the unsustainable use of plastics. The stakeholders of the initiative will be cruisers, boat owners, water sport owners, employees and users, tour operators, municipalities, port authorities and marina management.
Actions implemented in the initiative will include: