Recent studies of objects found on Mediterranean beaches (ARCADIS 2014, Oko Institute, 2012) indicate the existence of mainly land-based pollution, 40 to 50% of which is due to leisure activities. This project aims to raise the populations’ awareness and to change peoples’ behavior.
Velika Plaza’s snack bars will have the resources to allow them to take specific steps (information sheets, wooden cutlery, bins for plastic waste, etc.). Awareness-raising messages will be conveyed to swimmers in the form of posters and guidebooks. A photo competition will be organized on marine litter and cleaning up the coastline.