The fight against single-use plastic bags
© ADF
The goal of the initiative is
to prevent single use plastic bag pollution through:
- The production and commercialization of ecological reusable bags: ADF will first carry out a market study to better understand the using habits and needs for reusable bags. The study will define the public to target as well as the distribution centers. Based on the results, ADF will create and test at least 3 reusable bag designs made from used materials such as recycled flour bags, advertising banners etc.. With the collaboration of craftswoman cooperative ADF will produce 1000 reusable bags.
- The recycling/reusing of used plastic bags: ADF will design and produce objects made from used plastic bags such as a decorative banner for the awareness-raising campaign.
- Awareness-raising actions regarding the danger of plastic bags:
ADF will lead a large campaign
in the major cities and seaside resort of the Moroccan Mediterranean coast and
will distribute free reusable bags.
Main results of the project :
- The design, production, and distribution of bags and items made from recycled plastic.
- Strengthening the skills of 30 craftswomen, including two cooperatives of seamstresses, for the production of reusable bags and communication materials.
- Establishing a partnership with a local association and five merchants in Berkane, who distributed the bags for free and offered discounts to customers using them.
- Conducting a market study on plastic usage among 64 merchants and 108 users.
- Creating two bag models made from flour sacks, as well as keychains and advertising panels.
- Producing and distributing over 1,000 bags, including 200 through the partner Zero Zbel.
- Implementing a pilot phase for bag distribution.
- Participating in an awareness-raising event at the Marine Waste Forum in Rabat in May 2018.
